Internal / Confidential
TO:    BRAND MARKETING / PARTNERSHIPS FROM:  ROMANTICAL PICTURES DATE:  DECEMBER 29, 2025 RE:    THE "FILMETTE" STRATEGY

We have identified a gap in the current media landscape.

Traditional ads are being skipped. Influencer posts are scrolled past in 1.5 seconds. The audience is starving for narrative.

01. The Format

We are introducing The Filmette.

A 40-minute cinema-quality romantic dramedy, released once a month on YouTube. It sits perfectly between the 15-second TikTok and the 2-hour feature film. It is the only format designed for how people actually watch content today.

02. The Data (Field Report)

Our pilot testing confirms the efficacy of narrative integration over standard ad spots:

THE ECOSYSTEM EFFECT
While the 40-minute film anchors the campaign, it generates a library of high-velocity short-form assets. Sub-clips posted to Reels, TikTok, and Shorts drive millions of unique views, funneling traffic back to the brand integration.
UNMATCHED LIFESPAN
Standard posts die in 24 hours. A Filmette lives for 30+ days of active promotion. Between the premiere, 10+ social cuts, and live screenings, the brand remains in the feed for a full month.
THE REWATCH FACTOR
We are seeing a 15% Rewatch Rate. Audiences are voluntarily returning to experience the story—and your product—a second time.

03. The Proposal

We are greenlighting the slate for Q1 2025. We are seeking one exclusive Brand Partner per month.

This is not a logo slap. We write your brand into the script. You get the film, the 10x social deliverables, and the cultural relevance of being part of a movie release.

End of Brief.

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